Cookies Policy | Hamleys

Cookies Policy

Last updated: November 2025

🍪 What Are Cookies?

Cookies are small text files that your web browser stores when you visit a website. Like many online retailers, Hamleys uses cookies to understand how visitors use our site and to create a smoother, more personalised shopping experience. These files help us remember your preferences, improve website performance, and ensure key features function correctly.

🔍 How We Use Cookies

We use cookies for essential website operations and to enhance your experience. They help us to:

• Keep track of the items in your shopping basket;
• Understand how you arrived at our site and which pages you visit most frequently;
• Remember your preferences, so you don’t have to enter details each time you visit;
• Collaborate with trusted third parties that provide analytics, advertising, and location-based services.

⚙️ Cookie Types and Their Uses

1. Essential Cookies

These cookies are vital for the operation of Hamleys.com. Without them, certain features won’t work. They help us store shopping bag contents, recognise when you are signed in, and show recently viewed items.

2. Third-Party Cookies

We partner with carefully selected third-party organisations that set cookies during your visit. These cookies help us gather anonymous insights into site usage and may also be used to display relevant Hamleys promotions or adverts on other websites. Some partners use approximate location data to present localised content and offers.

3. Analytics Cookies

Analytics cookies help us understand how customers interact with our website so we can continually improve. They tell us things such as how many visitors the site receives, which pages are most popular, and how often people return. The information collected is anonymous and does not include personal identifiers like your name or address.

🧭 Managing Your Cookie Preferences

You can control whether cookies are accepted or declined by adjusting your browser settings. If you choose to disable cookies, please note that some parts of Hamleys.com may not work as expected, such as the shopping basket or sign-in functionality.

For more information about cookies and how to manage or delete them, visit the Information Commissioner’s Office (ICO) website.

🚫 How to Turn Off Cookies

All major internet browsers, including Chrome, Safari, Edge, and Firefox, allow you to change your cookie settings or disable them entirely. Guidance for managing cookies in specific browsers can be found under the section “Where to find information about controlling cookies” on the ICO website: https://ico.org.uk/.

By continuing to browse Hamleys.com, you consent to our use of cookies in accordance with this policy.